Spark Ads, explained.

Spark Ads is TikTok's format for turning an existing organic post into an ad. The post keeps its likes, comments and the creator's name.

The creator generates an authorisation code. The brand adds it in TikTok Ads Manager. That's it.

People trust creators more than they trust brand accounts. Spark Ads lets you pay for reach while keeping that trust.

Any engagement from the ad also lands on the original post, so the content keeps working afterwards.

Use Spark Ads when a creator post is already performing well organically.

Agree on the authorisation period up front, usually 30, 60 or 90 days.

Test two or three creator posts against each other before scaling one.